Why I Brought Fly Up to South Africa 

I've always loved makeup, but finding products that truly delivered wasn't easy. Foundation that faded throughout the day, makeup that settled into fine lines, and results that didn't always look as beautiful on camera as they did in the mirror.

My search for something better eventually led me to Taiwan, where I discovered Fly Up HD Beauty.

I ordered samples and spent months testing the products on my own skin. I was genuinely impressed. My foundation stayed fresh for longer, transferred less, and the loose powder gave my skin a smooth, soft-focus finish without emphasising fine lines.

What started as a personal search for better makeup became something I wanted to share with other South African women.

Today, my vision is to make professional HD makeup and advanced skincare accessible to women who value quality, beautiful results and the confidence that comes with feeling comfortable in their own skin.

Because beauty isn't about perfection. It's about confidence.

Jeanette | Founder, Fly Up HD Beauty

The Routine That Convinced Me 

  • Step 1: Hydrate

    Three essences that prep and hydrate your skin, so everything that follows goes on smoothly.

  • Ultra 4K HD Makeup Base SPF25 PA+++ 30ml – Fly Up HD Beauty

    Step 2: Prime 

    Our Monde Selection Silver Award winner helps your foundation last longer. Uneven skin tone?

    Try the Radiant Primer instead.

  • Step 3: Foundation 

    Lightweight, buildable coverage made for HD cameras. The one that didn’t transfer and still looked fresh at the end of my day.

  • Step 4: Set 

    Translucent loose powder for a soft, natural finish, or the compact powder for extra coverage and shine control on the go.

  • Step 5: Refresh 

    A fine mist that helps set your makeup and refreshes your skin whenever it needs it.
Shop the Hydration SetShop the Perfect Camera Face

Born Behind the Camera

Fly Up was created in Taiwan in 2004 for the demanding world of film and television. As high-definition cameras began capturing every detail, makeup artists needed products that looked natural up close, without heavy coverage.

Over 20 years, Fly Up has grown into an international brand that combines professional makeup performance with advanced skincare. That background is exactly why it holds up in everyday life, and in every photo.

 What makes Fly Up different 

  • High-Definition Makeup 

    Lightweight textures with a soft-focus finish that help minimise the look of pores, fine lines and uneven texture.

  • Skin-First Formulas 

    Skincare with Hyaluronic Acid, Vitamin C, Niacinamide, Peptides and Ceramides to support hydration, radiance and a healthy skin barrier.

  • Professional Expertise 

    Rooted in over 20 years of beauty innovation, with a heritage in professional makeup developed for film and television.

  • Beauty Beyond the Camera 

    Made for long workdays, special occasions and photoshoots alike, so you feel confident wherever your day takes you.

 Our commitment to quality 

Fly Up's manufacturer sources ingredients from established global suppliers and reports that its manufacturing follows ISO 22716, the international Good Manufacturing Practice (GMP) standard for cosmetics.
The brand follows cruelty-free development practices and does not commission animal testing. We believe high-performance beauty should go hand in hand with thoughtful formulation and respect for your skin.

 Not Sure Where to Start? 

Tell me about your skin and the look you're
going for, and I'll help you put together a routine that works for you.

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